Outline Syllabus

The programme will cover:

• Types of Facebook adverts
• Customer Targeting: Location, Demographics, Interests, Behaviours, Connections
• Twitter Campaign types
• Connecting with relevant audiences: Gender, Keyword, Interests, behaviours
• Calculating budget for Google AdWords
• Selecting the right keywords
• Setting up a campaign and Advert
• Measure performance across platforms

Training Methodology

Learning tools used will include:

• Powerpoint presentation 
• Computers
• Whiteboard

Assessment Method

Each participant will complete a post-course evaluation form.